It’s a good question, especially when you consider it can take several months before any worthwhile results appear in the search engines, and literally years of work before a store becomes well established.

One solution we’re recommending to our merchants is Google Products. This is yet another search service offered by Google, in this case one specialised at listing actual products, as opposed to the web-pages they’re described on.

Our eCommerce software can talk directly to Google’s systems, uploading a merchant’s product details and images at the click of a button, getting their products listed within 24 hours. That’s a great feature, even if we do say so ourselves.

Google Products works best for stores which sell fixed price products, and of course your prices need to be competitive. It works less well for products with a monthly service charge, and doesn’t handle product options at all.

There’s a dedicated Google Products search interface, but more importantly when Google determines that a user performing a traditional Google search is looking for a product then it includes selected products in the regular results.

We’ve been delighted with the results we’ve been achieving through Google products. The last store we launched took it’s first order from a Google Products referral within hours of launch, and there’s been hundreds more since.

Google Products is one of several ways we can help merchants launching a new store to hit the ground running. If you’d like to have a chat about how we can help call us on 0845 880 1221, or for further details see Google’s Information for Merchants.